What is Brand Storytelling?

What is Brand Storytelling?

Brands have many stories–stories that are both easily recognized and quickly understood and stories that are obscure, unnoticed, or unknown. Stories are sometimes officially told through formal messages, others are passed along by word of mouth, while more still might never even be shared at all. These stories and the factors that influence them establish what people believe about your brand, but what exactly is brand storytelling?

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What is Brand Storytelling?

What is Brand Storytelling?

Brands have many stories–stories that are both easily recognized and quickly understood and stories that are obscure, unnoticed, or unknown. Stories are sometimes officially told through formal messages, others are passed along by word of mouth, while more still might never even be shared at all. These stories and the factors that influence them establish what people believe about your brand, but what exactly is brand storytelling?

read more
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