4 Reasons Why Storytelling Builds Audiences

4 Reasons Why Storytelling Builds Audiences

You may wonder what the big deal is about brand storytelling and why it’s so important to understand all of these stories and how they interact with one another. I could jump into how storytelling is the most powerful of all communication. I could tell you how humans have been telling stories since the beginning of time. I could even reference caveman and go into how they first communicated with each other by telling stories via cave drawings. But, I won’t. Though true–storytelling is powerful–it still begs the question: how does that relate to your brand and the products or services you offer?

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What is Brand Storytelling?

What is Brand Storytelling?

Brands have many stories–stories that are both easily recognized and quickly understood and stories that are obscure, unnoticed, or unknown. Stories are sometimes officially told through formal messages, others are passed along by word of mouth, while more still might never even be shared at all. These stories and the factors that influence them establish what people believe about your brand, but what exactly is brand storytelling?

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One Year Ago

One Year Ago

One year ago today, I was sitting at the kitchen table at my parent’s house. I had resigned from my job a few weeks earlier, focus set on finding a new life in Los Angeles. My plane ticket was booked for early October, so the next six weeks was for job hunting and resume refining.

read more
4 Reasons Why Storytelling Builds Audiences

4 Reasons Why Storytelling Builds Audiences

You may wonder what the big deal is about brand storytelling and why it’s so important to understand all of these stories and how they interact with one another. I could jump into how storytelling is the most powerful of all communication. I could tell you how humans have been telling stories since the beginning of time. I could even reference caveman and go into how they first communicated with each other by telling stories via cave drawings. But, I won’t. Though true–storytelling is powerful–it still begs the question: how does that relate to your brand and the products or services you offer?

read more
What is Brand Storytelling?

What is Brand Storytelling?

Brands have many stories–stories that are both easily recognized and quickly understood and stories that are obscure, unnoticed, or unknown. Stories are sometimes officially told through formal messages, others are passed along by word of mouth, while more still might never even be shared at all. These stories and the factors that influence them establish what people believe about your brand, but what exactly is brand storytelling?

read more
One Year Ago

One Year Ago

One year ago today, I was sitting at the kitchen table at my parent’s house. I had resigned from my job a few weeks earlier, focus set on finding a new life in Los Angeles. My plane ticket was booked for early October, so the next six weeks was for job hunting and resume refining.

read more
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