4 Reasons Why Storytelling Builds Audiences

4 Reasons Why Storytelling Builds Audiences

You may wonder what the big deal is about brand storytelling and why it’s so important to understand all of these stories and how they interact with one another. Storytelling is powerful, but it still begs the question: how does that relate to your brand and the products or services you offer?

read more
What is Brand Storytelling?

What is Brand Storytelling?

Brands have many stories–stories that are both easily recognized and quickly understood and stories that are obscure, unnoticed, or unknown. Stories are sometimes officially told through formal messages, others are passed along by word of mouth, while more still might never even be shared at all. These stories and the factors that influence them establish what people believe about your brand, but what exactly is brand storytelling?

read more

sejo

Building brands committed to clear purpose, intentional design, and consistent messaging.

© 2017 sejo.

FOLLOW US

Pin It on Pinterest